About Us
Grace-Ann Long is the sole owner and founder of ShadebyGAL Cosmetics. Raised in Jamaica by her grandparents, she was instilled with core values of perseverance, ambition, and unwavering faith—qualities that continue to sustain her through challenges and fuel her entrepreneurial journey.
Ms. Long holds a Master’s degree in Business and Entrepreneurship, equipping her with a strong foundation in core business principles. She leveraged this expertise to launch ShadebyGAL Cosmetics in 2019. Prior to founding the brand,), Ms. Long held several diverse roles that required a range of professional skills. She currently works as an Account Executive, a position that continues to enhance her business expertise.
Before launching her product line, she collaborated closely with manufacturers, packagers, and suppliers to ensure the creation of a high-quality cosmetics line that met her rigorous standards.
Once the product line was finalized, Ms. Long invested heavily in building brand awareness. She strategically positioned her brand by participating in high-profile events where her cosmetics were featured on participants, gaining exposure and credibility to the brand. Through hands-on experience, she has successfully navigated the challenges of entrepreneurship, refining marketing strategies and identifying those that yield the most effective results.
Her life’s challenges—honestly and courageously shared in her two published books, God Grace, and Finding Grace—offer a powerful testament of resilience and faith. Her inspiring journey is deeply relatable, creating a heartfelt connection that fuels the passion and purpose behind ShadesbyGAL
Mission Statement and Core Values
The mission of ShadesbyGal Cosmetics is to create products that celebrate and cater to the unique beauty of people of color, an often-underserved community. Committed to ethical practices, inclusivity, and innovation, the company strives to develop cosmetics that ensure everyone feels seen and valued.
Core Values
The core values of ShadesbyGal Cosmetics reflect the company’s commitment to quality, inclusivity, and innovation. They guide all decisions made as exceptional products are created that serve and inspire the POC community.
• Quality and Excellence - We are committed to providing high-quality cosmetics that not only enhance beauty but also promote self-confidence. Every product is carefully formulated and tested to meet the highest standards of excellence.
• Integrity and Transparency - We believe in operating with honesty, transparency, and ethical practices in every aspect of our business. From sourcing ingredients to customer interactions, we strive to maintain trust and build long-lasting relationships.
• Empowerment and Innovation - We empower our customers by offering innovative products that accommodate diverse beauty needs. Our commitment to constant innovation drives us to stay ahead of trends, creating cosmetics that inspire confidence and celebrate individuality.
SHIPPING & RETURNS
All orders are shipped within 48 hours Monday – Friday Carriers
We use the following carriers to deliver our orders:
USPS
Order Tracking
If a tracking is provided by the shipping carrier, we will update your order with the tracking information. Please note that some orders using 1st Class USPS mail will not have tracking numbers.
Shipping Rates The rate charged for the shipping of your order is based on the weight of your products, and your location. Before the final checkout page you will be shown what the cost of shipping will be, and you will have a chance to not place your order if you decide not to.
Back Orders If an item goes on back order we will ship you the part of your order that is in stock. When the item becomes available we will ship you the rest of your order. You will not be charged any additional shipping and handling for the second shipment.
Return Policy Due to COVID there is NO return. If you are not satisfied with your online purchase, we will be more than happy to speak to you personally to see what we can do.
•For your protection and to ensure prompt delivery, we recommend that you send your return via UPS or insured Parcel Post.
•We’re sorry, return shipping fees are not refundable. In the case of damaged items, please refer to Damaged Items.
•Your return and exchange will be processed promptly and will be shipped via standard ground shipping.
•Processing and transit time for exchange packages is usually 7-10 business days from the time the exchange is received.
•Business days are from Monday to Friday, excluding federal holidays within the United States.
•An email will be sent to confirm receipt and processing of your return or exchange request.
•Please note: Only products purchased on shadesbygal.com may be returned for refund or exchange.
•If you have questions about returns or exchanges, please contact us by phone at email at customerservice@shadesbygal.com
Damaged Items
•When your order arrives, please inspect the carton for any damage that may have occurred during shipment. It is normal for the shipping carton to show some wear, however, if damage occurred to the item(s) in your shipment, please contact us immediately at shadesbygal@gmail.com
